Marketing Strategy skills for Claude Code and Codex
Marketing strategy skills turn a product and a goal into a plan: go-to-market motions, launch plans and checklists, marketing plans with tactic shortlists, positioning for new categories, growth loops, product-led growth, and simulated advisory councils that pressure-test a contested decision.
Highest-scoring marketing strategy skills in the October 22, 2026 snapshot: beachhead-segment from phuryn/pm-skills (81/100) and toolfound-launch-kit from MelMayssonOwen/agent-skills (74/100). Scores come from the Suede Skill Check.
- 28 listed skills
- 10 repositories
- 4 with full pages
5 from official publishers. 1 bundle scripts. 0 connect to an outside service. Listed in Marketing and SEO (23), Product Management (2), Frontend and Design (1), Testing and QA (1), Video, Image, Audio and Creative (1).
All 28 marketing strategy skills
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| Skill | Repository | What it does |
|---|---|---|
| beachhead-segment 81/100 · B | phuryn/pm-skills | Identifies the beachhead market segment for a product launch by evaluating burning pain, willingness to pay, winnable market share, and referral potential. |
| growth-loops 81/100 · B | phuryn/pm-skills | Identifies growth loops for sustainable traction, evaluating five loop types, viral, usage, collaboration, user-generated, and referral. |
| gtm-motions 81/100 · B | phuryn/pm-skills | Identifies the best go-to-market motions and tools across seven types, inbound, outbound, paid digital, community, partners, ABM, and PLG. |
| toolfound-launch-kit 74/100 · C | MelMayssonOwen/agent-skills | Research a product category, prepare an approved Toolfound submission, and track owner verification and launch status. |
| campaign-brief-generator 73/100 · C | gooseworks-ai/goose-skills | Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging… |
| crossing-the-chasm 81/100 · B | wondelai/skills | Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead… |
| deliver-launch-checklist 84/100 · B | product-on-purpose/pm-skills | Creates a cross-functional pre-launch checklist covering engineering, design, marketing, support, legal, and operations readiness, with owners… |
| feature-launch-playbook 81/100 · B | gooseworks-ai/goose-skills | Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner… |
| gtm-0-to-1-launch 77/100 · C | github/awesome-copilot | Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing… |
| gtm-developer-ecosystem 77/100 · C | github/awesome-copilot | Build and scale developer-led adoption through ecosystem programs. Use when deciding open vs curated ecosystems, building developer programs… |
| gtm-positioning-strategy 77/100 · C | github/awesome-copilot | Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a… |
| gtm-product-led-growth 77/100 · C | github/awesome-copilot | Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building… |
| gtm-strategy 81/100 · B | phuryn/pm-skills | Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch… |
| launch 88/100 · B | coreyhaines31/marketingskills | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,'… |
| launch 77/100 · C | infrasity-labs/dev-gtm-claude-skills | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,'… |
| launch-positioning-builder 81/100 · B | gooseworks-ai/goose-skills | Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value… |
| marketing-council 88/100 · B | coreyhaines31/marketingskills | When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin… |
| marketing-ideas 90/100 · A | coreyhaines31/marketingskills | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing… |
| marketing-ideas 75/100 · C | phuryn/pm-skills | Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns… |
| marketing-plan 83/100 · B | coreyhaines31/marketingskills | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions… |
| marketing-psychology 87/100 · B | coreyhaines31/marketingskills | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions… |
| one-page-marketing 80/100 · B | wondelai/skills | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan"… |
| product-launch-video 76/100 · C | heygen-com/hyperframes | Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and… |
| product-marketing 88/100 · B | coreyhaines31/marketingskills | When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing… |
| Suede AI Launch Packaging Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Launch Packaging Skills: software release packaging, handoff notes, and clean-install verification. Use when asked "fix this install… |
| Suede AI Marketing Council Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Marketing Council Skills: simulated advisors pressure-test one contested marketing decision. Use when asked "pressure-test this channel… |
| Suede AI Marketing Planning Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Marketing Planning Skills: a scored tactic shortlist or a full AARRR operating plan with a 90-day plan, 12-month roadmap, and measurement… |
| Suede AI Product Marketing Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Product Marketing Skills: versioned audience, ICP, positioning, alternatives, objections, verbatim customer language, proof, goals, and… |
How to choose marketing strategy skills
For a full plan, start with marketing-plan, suede-marketing-plan or one-page-marketing. For a launch, use launch or gtm-0-to-1-launch plus a checklist skill. For a single hard call, a council skill gives several expert perspectives in one pass.
These are reasoning skills and need no credentials. Their output is only as good as the product marketing context you give them, so keep a current positioning and ICP document and point each skill at it.
Prefer skills that end with a prioritized shortlist and a 30, 60 or 90 day schedule over open-ended idea lists. A ranked plan with owners is the part you can act on.
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