Branding skills for Claude Code and Codex
Branding skills define and apply what a brand is: positioning statements, product and company naming, brand voice extraction, brand kits with logos, colors and fonts, StoryBrand messaging, value propositions, and brand consistency checks on screens and copy.
Highest-scoring branding skills in the October 22, 2026 snapshot: brand-guidelines from anthropics/skills (81/100), value-proposition from phuryn/pm-skills (81/100) and naming from glacierphonk/naming (77/100). Scores come from the Suede Skill Check.
- 23 listed skills
- 10 repositories
- 3 with full pages
2 from official publishers. 4 bundle scripts. 1 connect to an outside service. Listed in Marketing and SEO (14), Frontend and Design (3), Product Management (3), Writing and Editing (2), Video, Image, Audio and Creative (1).
All 23 branding skills
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| Skill | Repository | What it does |
|---|---|---|
| brand-guidelines 81/100 · B | anthropics/skills | Applies Anthropic's official brand colors and typography to artifacts that should carry Anthropic's look and feel. |
| naming 77/100 · C | glacierphonk/naming | Names products, SaaS, brands, open source projects, bots, and apps using a metaphor-driven process that produces memorable, meaningful names and avoids AI slop. |
| value-proposition 81/100 · B | phuryn/pm-skills | Designs a detailed value proposition using a six-part JTBD template covering Who, Why, What before, How, What after, and Alternatives. |
| blog-brand 77/100 · C | infrasity-labs/dev-gtm-claude-skills | Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo… |
| brand 72/100 · C | nextlevelbuilder/ui-ux-pro-max-skill | Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing… |
| brand-guidelines 78/100 · C | getsentry/skills | Write copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation… |
| brand-intel-branddev 69/100 · D | gooseworks-ai/goose-skills | Brand intelligence - logos, colors, fonts, styleguides, and company data from any domain |
| brand-research 78/100 · C | gooseworks-ai/goose-skills | Research a company or brand from its website and produce a reusable Brand Core covering products, audience, competitors, positioning, offers… |
| brand-voice-extractor 73/100 · C | gooseworks-ai/goose-skills | Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and… |
| critique-brand-consistency 59/100 · D | infrasity-labs/dev-gtm-claude-skills | Critique a screen's brand consistency against mood.md, voice.md, and tokens.md. |
| get-brand-assets 66/100 · D | gooseworks-ai/goose-skills | Get company logos, brand colors, fonts, and style guides |
| launch-positioning-builder 81/100 · B | gooseworks-ai/goose-skills | Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value… |
| obviously-awesome 81/100 · B | wondelai/skills | Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the… |
| positioning-ideas 78/100 · C | phuryn/pm-skills | Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with… |
| positioning-statement 81/100 · B | deanpeters/Product-Manager-Skills | Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're… |
| positioning-workshop 81/100 · B | deanpeters/Product-Manager-Skills | Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels… |
| product-name 78/100 · C | phuryn/pm-skills | Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding… |
| render-brand-identity-reveal 84/100 · B | gooseworks-ai/goose-skills | Render a 'brand identity reveal' video from a config — a single poster frame in a real, softly-lit space (real wall, soft-focus plant in the corner… |
| storybrand-messaging 83/100 · B | wondelai/skills | Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy"… |
| Suede AI Product Marketing Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Product Marketing Skills: versioned audience, ICP, positioning, alternatives, objections, verbatim customer language, proof, goals, and… |
| update-brand-kit 84/100 · B | gooseworks-ai/goose-skills | Maintain a brand kit — the canonical brand context an ad or content pipeline reads (positioning, audience, voice, standing instructions, brand-type… |
| value-prop-statements 78/100 · C | phuryn/pm-skills | Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy… |
| visual-brand-extractor 73/100 · C | gooseworks-ai/goose-skills | Extract visual branding (colors, typography, layout patterns) from a client's website and generate a style preset compatible with the HTML slides… |
How to choose branding skills
Strategy first, assets second. Positioning and naming skills (obviously-awesome, positioning-statement, naming, product-name) produce decisions; brand kit and asset skills (update-brand-kit, get-brand-assets, visual-brand-extractor) package those decisions for other skills to read.
Asset lookup skills pull logos, colors and fonts from a domain through services such as Brand.dev and list the key they need. Voice extraction skills read your published pages and need only the URLs.
Keep one brand file as the source of truth. Several of these skills write a durable BRAND or brand kit document that copy, ad and social skills read later, which keeps every downstream draft on the same voice.
Related topics
Logos and Brand Identity 5Color and Typography 14Marketing Strategy 28
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