Marketing Analytics skills for Claude Code and Codex
Marketing analytics skills set up and read the numbers behind campaigns: GA4 and Tag Manager tracking plans, conversion and server-side event ingestion, attribution models, A/B test design and readouts, and SEO performance reports. They help an agent prove what fired and which channel moved revenue.
Highest-scoring marketing analytics skills in the October 22, 2026 snapshot: ab-testing from coreyhaines31/marketingskills (88/100), seo-google from AgriciDaniel/claude-seo (86/100) and blog-google from infrasity-labs/dev-gtm-claude-skills (80/100). Scores come from the Suede Skill Check.
- 19 listed skills
- 10 repositories
- 6 with full pages
4 from official publishers. 1 bundle scripts. 3 connect to an outside service. Listed in Marketing and SEO (13), Data, Analytics and Databases (4), Product Management (1), Testing and QA (1).
All 19 marketing analytics skills
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| Skill | Repository | What it does |
|---|---|---|
| ab-testing 88/100 · B | coreyhaines31/marketingskills | Plans, designs, and implements A/B tests and experiments, and helps build a growth experimentation program, including hypotheses and multivariate tests. |
| analytics 88/100 · B | coreyhaines31/marketingskills | Sets up, improves, and audits analytics tracking and measurement, including GA4, conversion and event tracking, UTM parameters, and tag manager implementation. |
| attribution 83/100 · B | coreyhaines31/marketingskills | Helps figure out which marketing drives conversions and revenue, choose or interpret an attribution model, and reconcile conflicting numbers across tools. |
| blog-google 80/100 · B | infrasity-labs/dev-gtm-claude-skills | Connects blog performance work to Google APIs, covering PageSpeed Insights, Core Web Vitals, Search Console, URL Inspection, Indexing, GA4 organic traffic, and keyword research. |
| performance-diagnosis 62/100 · D | realkimbarrett/advertising-skills | Diagnoses why campaigns are underperforming, such as low performance, high CPL, or bad ads. |
| seo-google 86/100 · B | AgriciDaniel/claude-seo | Retrieves Google data from Search Console, PageSpeed Insights, CrUX, the Indexing API, and GA4 on Core Web Vitals, indexation, search performance, and organic traffic. |
| cro-methodology 81/100 · B | wondelai/skills | Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt… |
| data-manager-api-event-ingestion 84/100 · B | google/skills | Guides developers through implementing event and conversion ingestion to Google products using the Data Manager API /v1/events/ingest endpoint and… |
| google-analytics 73/100 · C | nowork-studio/NotFair | Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage… |
| google-analytics-admin-api-basics 83/100 · B | google/skills | Manages Google Analytics account and property settings, enables the Analytics Admin API via the Cloud CLI, lists accounts and properties, and… |
| google-analytics-data-api-basics 87/100 · B | google/skills | Manages Google Analytics reporting data, enables the Analytics Data API via the Cloud CLI, and creates reports using the Google Analytics Data API… |
| growth-report 76/100 · C | infrasity-labs/dev-gtm-claude-skills | Generates a 3-month SEO performance HTML report for any domain using DataForSEO data. Fetches baseline vs current traffic, keyword rankings, top… |
| lean-analytics 81/100 · B | wondelai/skills | Choose and audit startup metrics using Croll and Yoskovitz's "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs"… |
| messaging-ab-tester 81/100 · B | gooseworks-ai/goose-skills | Generate 3-5 messaging variants for a value proposition, design structured A/B tests, and analyze results to determine which framing resonates most… |
| seo-matomo 85/100 · B | AgriciDaniel/claude-seo | Matomo Reporting API extension. Self-hosted or Matomo Cloud analytics as a GA4 alternative or complement. Organic traffic, landing pages, device /… |
| server-side-conversion-tracking 77/100 · C | github/awesome-copilot | Set up server-side conversion tracking so purchases are reported accurately to Facebook, TikTok, Google and Bing despite iOS restrictions, ad… |
| Suede AI A/B Testing Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI A/B Testing Skills. Use when asked to "design an A/B test", compare variants, assess reliability, or build an experiment backlog… |
| Suede AI Analytics Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Analytics Skills. Use when asked to "fix our analytics events" or set up GA4/GTM, key events, consent, UTMs and search/AI channels with… |
| Suede AI Attribution Skills 91/100 · A | JasonColapietro/suede-creator-skills | Suede AI Attribution Skills. Use when asked to "explain why dashboards disagree", compare revenue models, design incrementality reads, or join… |
How to choose marketing analytics skills
Pick by question. Tracking skills (analytics, suede-analytics) build the event plan; attribution skills explain why dashboards disagree; ab-testing and suede-ab-testing handle sample size, duration and significance; Google Analytics API skills manage properties and pull reports.
API skills need a Google Cloud project and Analytics access, and the Data Manager API skills need a Google Cloud project with that API enabled. Planning and readout skills work from exports you paste in.
Favor skills that verify instrumentation by reading back what actually fires rather than trusting the tag configuration. A tracking plan is only useful once every key event shows up in the report it feeds.
Related topics
Data Analysis 27SEO 103Statistics 12Advertising 59Landing Pages and Conversion 18
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