creative-director agent skill by smixs
Generates creative concepts using SIT, TRIZ, and lateral thinking, scores them against 6 weighted criteria, and refines them recursively to a 9+ threshold.
At a glance
| Publisher | smixs |
|---|---|
| Repository | github.com/smixs/creative-director-skill |
| Category | Video, Image, Audio and Creative |
| License | CC-BY-4.0 |
| Last commit | August 8, 2026 (repository) |
| SKILL.md | 365 lines, 2,848 words |
| Bundled files | 591 files, including references, assets or templates |
| Quality score | 81/100 · B Passes all seven graded checks |
| Security scan | Not scanned |
| README badge | Get the badges for this listing |
Before you install
Read from the skill's files at the directory's October 22, 2026 snapshot: what ships with it, what its code reads, and the terms it is published under.
- Bundled scripts: 3 script files (3 Python). Your agent may run them, so read them first.
- License: CC-BY-4.0, an open-source or open-content license.
Install creative-director
The skills CLI works with Claude Code, Codex, Cursor and other agents; the other routes copy the folder by hand.
npx skills add https://github.com/smixs/creative-director-skill/tree/main/creative-directortmp="$(mktemp -d)"
git clone --depth 1 https://github.com/smixs/creative-director-skill.git "$tmp/repo"
mkdir -p .claude/skills
cp -R "$tmp/repo/"creative-director .claude/skills/
rm -rf "$tmp"tmp="$(mktemp -d)"
git clone --depth 1 https://github.com/smixs/creative-director-skill.git "$tmp/repo"
mkdir -p .agents/skills
cp -R "$tmp/repo/"creative-director .agents/skills/
rm -rf "$tmp"For a user-level install, copy the folder to ~/.claude/skills/ (Claude Code) or ~/.agents/skills/ (Codex). Inside Codex, $skill-installer can also fetch a skill from GitHub. New to skills? Read How to install agent skills in Claude Code, Codex and Cursor.
smixs/creative-director-skill is third-party code. Read SKILL.md and any bundled scripts before you install it.
How the author describes it
AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas. Calibrates against a library of 569 legendary campaigns (P01-P18 pattern map) to detect saturation and ensure originality. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection.
From the description field of SKILL.md. Agents read this line to decide when to load the skill.
Sections in SKILL.md
- Instructions
- Phase Router
- Phase 1: INTAKE (brief reception)
- Phase 2: INSIGHT (insight discovery)
- Phase 3: IDEATION (idea generation)
- Phase 4: EVALUATE + REFINE (recursive cycle)
- Phase 5: ARTICULATE (final output)
- Creative Constitution (short form)
- HumanKind Scale + Gap Analysis
- Anti-Pitfall Rules
- Calibration (dual system)
- Output Format
- Final deliverable (standard)
- References
- Examples
- Example 1: Full cycle
Files in the skill folder
SKILL.mdassets/output-templates.mdreferences/activation-toolkit.mdreferences/creative-constitution.mdreferences/emotion-hierarchy.mdreferences/idea-taxonomy.mdreferences/insight-mining.mdreferences/legendary-campaigns/MOC-budget.mdreferences/legendary-campaigns/MOC-emotion.mdreferences/legendary-campaigns/MOC-format.mdreferences/legendary-campaigns/MOC-index.mdreferences/legendary-campaigns/MOC-industry.mdreferences/legendary-campaigns/MOC-pattern.mdreferences/legendary-campaigns/README.mdreferences/legendary-campaigns/cards/350action-climate-name-change-2014.mdreferences/legendary-campaigns/cards/absolut-absolut-campaign-1981.mdreferences/legendary-campaigns/cards/ad-council-love-has-no-labels-2015.mdreferences/legendary-campaigns/cards/addictaide-like-my-addiction-2017.mdreferences/legendary-campaigns/cards/adidas-billie-jean-king-your-shoes-2019.mdreferences/legendary-campaigns/cards/adidas-d-rose-jump-store-2012.mdreferences/legendary-campaigns/cards/adidas-hello-tomorrow-2018.mdreferences/legendary-campaigns/cards/adidas-impossible-goalkeeper-2019.mdreferences/legendary-campaigns/cards/adidas-original-is-never-finished-2017.mdreferences/legendary-campaigns/cards/airbnb-until-we-all-belong-2017.md
Showing 24 of 591 files. Browse the folder on GitHub.
Suede Skill Check: 81/100 · B
Report snapshot · · graded-v2
The rubric totals 100 points; published scores are capped at 99. Security scan: not scanned.
Source revision: ac06eb255371. Report version 458f62b1f97f. Badge URLs follow the latest listing; save the report to keep this version.
Download report · Request a fresh review
What to review next
- Description length: 1 of 5 points. 5 for 150–600 characters; 3 for 100–900; 1 for 50–1,024.
- Example request: 0 of 3 points. 3 when the description quotes an example request (3–60 characters in quotation marks).
- Recent maintenance: 6 of 9 points. 9 for a repository commit within 30 days of the snapshot; 6 within 90; 3 within 180; 1 within 365.
Add declarations and bundled files when they describe the skill’s actual needs. Update the source, then request a fresh review with the changed commit or PR.
creative-director passes the required frontmatter check and all seven graded checks, which cover the SKILL.md format, a declared license and a commit in the last year. Those checks earn 56 of the score’s points; the rest come from description quality, instruction depth, bundled files, maintenance and curated-list citations. How the score works.
See the checks and points
| Check | Result |
|---|---|
| Frontmatter parses and declares a name and a description | Pass |
| Name uses lowercase letters, digits and hyphens, 64 characters or fewer | Pass |
| Name matches the skill's folder name | Pass |
| Description is between 50 and 1,024 characters | Pass |
| Description says when an agent should use the skill | Pass |
| SKILL.md body is 500 lines or fewer | Pass |
| A license is declared in the frontmatter or the repository | Pass |
| Repository has a commit in the last 12 months | Pass |
| Score component | Points |
|---|---|
| Structural checks | 56 of 56 |
| Description length | 1 of 5 |
| Boundary clause | 4 of 4 |
| Example request | 0 of 3 |
| Instruction depth | 7 of 7 |
| Reference files | 3 of 3 |
| Bundled scripts | 0 of 2 |
| Recent maintenance | 6 of 9 |
| Curated-list citations | 4 of 7 |
| Tool permissions declared | 0 of 2 |
| Compatibility declared | 0 of 2 |
Two badges for creative-director
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<a href="https://suedeai.directory/smixs/creative-director-skill/creative-director/"><img src="https://suedeai.directory/smixs/creative-director-skill/creative-director/badge.svg" alt="Suede Skill Check: Grade B" width="160" height="175"></a>Suede Certified on the shield refers to this published structural quality check. Security scan: not scanned. Read the methodology.
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Where this skill is cited
smixs/creative-director-skill appears in 3 curated lists: BehiSecc/awesome-claude-skills, VoltAgent/awesome-agent-skills, heilcheng/awesome-agent-skills.